Dang. Over a month since my last post. It’s a busy time. The bike industry’s two big tradeshows – Eurobike and Interbike – are both in September, and we marketing types get maxxed out in the preceding months.
This is my second tradeshow season with Hayes. I thought it would be easier this time around, but it’s actually been harder. That’s largely due to a number of organizational and strategic changes we’ve undergone. I’m optimistic they’ll have an eventual positive effect, but it sure has complicated matters for my boss and me. Fortunately, I’ve had the help of two talented and uncomplaining designers. We’ve had to work some long hours – one night until 2am – but the end is in sight. My flight for Las Vegas leaves Saturday morning, and once I’m in the air, the hard stuff will all be done.